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What does it take to go from food stamps to the top of your company? Christa Crawford knows the answer—and it’s not what you think. It’s about belief, authenticity and refusing to let circumstances define your potential.
On this episode of the SHIFT Podcast, Christa opens up about her journey from an 18-year-old moving to California with $1,500 in her pocket to becoming the #1 global income earner at her company. She shares how she navigated a struggling custom furniture business and the moment she realized she needed to make a fundamental shift. But more importantly, she reveals the mindset transformations that allowed her to build a thriving, purpose-driven organization that’s changing lives around the world.
This conversation goes deep into what it really takes to succeed in direct selling today. Christa discusses the power of showing up authentically, the importance of giving yourself permission to pivot and why your belief in yourself and this profession is the foundation everything else is built on. She’s unfiltered, passionate and convinced that this industry changes more lives than any other—and she’s on a mission to prove it.
In this episode, you will learn:
- How to transform limiting beliefs into unstoppable momentum
- Why showing up as your authentic self is your greatest competitive advantage
- The mindset shifts that turn obstacles into opportunities for growth
- How to build a purpose-driven business that attracts true believers
The key moments in this episode are:
00:03:05 – From $1,500 and food stamps to entrepreneurial awakening
00:05:11 – Every failed business taught a lesson: the power of persistence
00:06:30 – Why direct selling today is more powerful than ever
00:10:42 – The evolution of why: from survival to impact
00:19:15 – Removing the mask: the courage to show up as yourself
00:27:30 – Building a culture of authenticity and obsession
00:35:45 – The power of giving yourself permission to pivot
00:42:08 – Personal growth: who you surround yourself with matters
00:44:27 – If you could give one gift to every distributor: belief
Tune in now at shiftpodcast.com or on Spotify, Apple, Audible or YouTube.
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A DSN Production
The Direct Selling Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! the most important and powerful Distributor community across the globe!
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BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across direct selling industry, He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.
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