Turning Struggles Into Strengths And Showing Up Authentically With Jessica Loftis

Direct Selling Shift

July 8, 2024
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In this episode of Shift, host Blake Mallen welcomes Jessica Loftis, a distinguished entrepreneur who transitioned from a waitress and personal trainer to a leader in the direct sales industry. With over seven years of experience, Jessica has mastered marketing and community building. She discusses the importance of embracing vulnerability and authenticity in an era dominated by social media’s polished facades.

Jessica’s journey is a testament to resilience and self-belief. From grappling with postpartum depression to overcoming business setbacks, she shares how turning struggles into strengths can lead to profound personal and professional growth. Listeners will be inspired by her approach to balancing success with authenticity, building trust with her audience, and her visionary outlook on the future of direct sales.

Key moments in this episode include:

  • New levels bring new devils and with those greater challenges, greater rewards
  • Creating authenticity by being strong enough to genuinely share your struggles
  • How to be your brand, be consistent, and know your audience

Jessica’s story will resonate with anyone striving to show up authentically in their lives and careers. Tune in to learn how embracing imperfections can lead to greater success and fulfillment.

The key moments in this episode are

00:00:00 – Belief in Self
00:02:01 – Unexpected Entry into Direct Sales
00:09:16 – Financial Freedom and Time Freedom
00:11:13 – Overcoming Negativity
00:12:52 – Overcoming Postpartum Depression and Pushing Through Challenges
00:14:33 – The Power of Belief in Yourself
00:16:00 – Share Fearlessly and Be Unoffendable
00:20:31 – Transforming Challenges into Coaching Opportunities
00:23:45 – Embracing Challenges as Opportunities for Growth
00:24:52 – Motherhood as a driving force
00:26:20 – The Power of Authenticity
00:29:08 – Overcoming Fear and Shame
00:31:31 – Lessons from a Business Crash
00:35:47 – Navigating industry shifts
00:36:59 – Using Social Media for Direct Sales
00:39:22 – Differentiating Direct Sales from the Gig Economy
00:40:50 – Leveraging Personal Branding on Social Media
00:44:02 – Establishing a Target Market on Social Media
00:45:56 – The Future of Social Media and Direct Sales
00:49:31 – Belief Shift in the Professional Journey
00:50:15 – Belief Shift in the Personal Life
00:51:38 – Empowering the Direct Selling Community
00:52:50 – Final Thoughts and Encouragement

Tune in now at shiftpodcast.com or on Spotify, Apple, Audible, Spotify or YouTube. 


The Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! the most important and powerful Distributor community across the globe!


BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across direct selling industry, He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.

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