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What actually creates momentum in direct selling—and why does complexity slow it down?
In this episode of the SHIFT Podcast, Kendall Welden joins Blake Mallen to share her journey through multiple companies, delayed success and the belief shifts that changed everything. From retiring from behind the chair in six months to building a business designed to duplicate, Kendall explains what she did differently when momentum finally aligned.
This conversation explores belief, sacrifice and the power of doing the basics well. Kendall shares why keeping systems simple allows teams to grow, why relationships still matter more than platforms and how real momentum is built through consistency across every season of life.
Throughout the episode, Kendall reinforces a core truth: if what you do cannot be duplicated, it will not last. Her perspective offers clarity for leaders who want to build something repeatable, grounded and sustainable.
In this episode, you will learn:
- Why duplication is the true measure of success in direct selling
- How to lead through different seasons of life without losing consistency
- Why real relationships still outperform social media alone
The key moments in this episode are:
00:02:22 – Starting work early and pursuing independence
00:03:37 – Multiple companies and delayed results
00:05:55 – The belief gap that held her back
00:10:02 – Re-onboarding and returning to basics
00:12:43 – Belief and sacrifice as essentials
00:15:43 – What hasn’t changed in building a business
00:19:48 – Time, choices and redefining success
00:22:15 – Lessons learned about family and priorities
00:26:14 – Being intentional about influence and environment
00:28:13 – Harmony instead of balance
00:31:09 – Why relationships still matter most
00:34:23 – How Kendall onboards new team members
00:38:28 – Keeping systems simple so they duplicate
00:41:48 – The belief shift that changed everything
Tune in now at shiftpodcast.com or on Spotify, Apple, Audible or YouTube.
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A DSN Production
The Direct Selling Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! the most important and powerful Distributor community across the globe!
MEET YOUR HOST
BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across direct selling industry, He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.
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