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What does it take to move from being stuck to stepping fully into leadership?
In this episode of the SHIFT Podcast, Puya Ghandian joins Blake Mallen to share his journey in direct selling, which began at age 17 with a single personal development book. From early self-doubt and years of plateaued growth to developing sales mastery and leadership confidence, Puya breaks down the shifts that shaped his career.
This conversation explores the relationship between belief and skill, why sales is a learnable process and how clarity of vision creates momentum. Puya also reflects on leading through extended regulatory challenges, staying committed during deep valley seasons and building conviction by aligning with strong leadership and clear principles.
Throughout the episode, Puya emphasizes personal ownership, discipline and self-leadership as the foundation for sustainable growth. His perspective offers practical guidance for leaders navigating reinvention, adversity and the responsibility of leading themselves before leading others.
The Key Moments in This Episode Are:
00:00:04 – Entering the profession at 17 through personal development
00:04:20 – Early confidence struggles and leadership self-doubt
00:05:05 – Being stuck at the same rank and breaking through
00:07:47 – Skill development as the turning point
00:10:35 – Coaching through plateau and uncertainty
00:14:45 – Why sales skills matter in every area of life
00:16:24 – Redefining what sales actually means
00:18:37 – Lessons learned from proximity to top coaches
00:22:03 – Balancing vision with authenticity and facts
00:24:06 – Borrowing belief before building your own
00:28:21 – Choosing to stay through prolonged adversity
00:32:47 – Gaining voice and confidence after the valley
00:38:43 – Guidance for leaders in a reinvention season
00:42:04 – The belief shift of personal ownership
00:45:01 – Why success is closer than most people think
Tune in now at shiftpodcast.com or on Spotify, Apple or Audible.
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A DSN Production
The Direct Selling Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! the most important and powerful Distributor community across the globe!
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BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across direct selling industry, He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.
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