The Social Media Playbook: Proven Strategies and Tips from Top Industry Leaders

Want to turn your social media presence into a magnet for engaged fans and buyers? In this Best of SHIFT episode, top social media pros Sarah Robbins, Ellen Ludwig, Nick Martinez, Robin Packard and Tamara Sweasy share how they took their online presence from unnoticed to unstoppable. From crafting content that people actually want to see to building real connections that drive business growth, this episode is packed with insights and tips you can start using right away.  

Whether you’re struggling with engagement, unsure what to post or just tired of shouting into the void, these experts break down what works (and what doesn’t) so you can stop guessing and start growing. 

What You’ll Learn: 

• The one simple shift that turns followers into loyal fans and customers.
• Why your social media posts aren’t working—and how to fix them.
• The key factor to building an engaged audience—and it’s not just about selling. 
• How showing up as your real, unfiltered self can actually grow your business.

The key moments in this episode are:

00:02:03 – Building an Audience by Giving Value
00:03:37 – Understanding Your Niche for Effective Content Creation
00:06:00 – Balancing Personal Passion with Audience Needs
00:11:57 – Evolution of Social Media Platforms
00:14:02 – Embracing Social Media Platforms
00:16:47 – Adapting to Technological Evolution in Social Media
00:17:21 – The Power of Social Media for Business Growth
00:18:33 – Defining and Understanding Your Ideal Client
00:24:35 – The Role of Consistency and Persistence in Success
00:26:32 – Why Facebook is Still a Powerful Business Tool
00:27:19 – Direct Selling Tips for Beginners
00:29:26 – How to Build Influence by Providing Value
00:34:18 – Overcoming Imposter Syndrome and Embracing Authenticity
00:37:49 – Why Being Authentic is Your Biggest Advantage
00:38:30 – Building Confidence and Playing the Long Game
00:39:46 – How Social Media Has Shifted Over Time
00:41:15 – A Multifaceted Approach to Social Media Success
00:43:48 – The Best Ways to Communicate for Maximum Impact
00:48:30 – Authenticity, Relationships, and Community Building
00:51:13 – Learning from Others Without Losing Yourself
00:52:19 – Social Media Strategies That Actually Work
00:55:18 – Balancing Consumer Value with Business Opportunities
00:56:05 – Turning Social Media Engagement into Real Conversations
00:57:52 – The Best Ways to Start Conversations Online

Tune in now at shiftpodcast.com or on Spotify, Apple, Audible, Spotify or YouTube. 

A DSN PRODUCTION

The Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe!

MEET YOUR HOST

BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.

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